Apple yesterday (October 22^nd) unveiled new iPad models at their launch event in San Francisco with a brand new 5^th generation iPad and updated iPad Mini the focal points. The new iPad Air price will be $499 for the entry level 16GB WiFi only model. The iPad Air price is the same as entry level models of all previous incarnations of the iPad but this one, although similar in looks, sets a new standard within the tablet market and carries the catchline “The power of lightness”. Continue reading →