Along with the new iOS7 operating system and the rumoured high end iPhone 5S, the recently announced Apple launch event could see Apple take their first steps into the budget phone market with a cheaper iPhone 5C model.

There have been rumours abound for several months of the launch of an alternative to the singular high-end phone that Apple launch annually nowadays, and it must surely make sense from a business perspective for Apple to try to capture a portion of this thriving market with an alternative model. iPhones have historically been a regarded as the crème-de-la-crème, but limiting yourself to one exclusive and expensive model means you cut out a vast majority of cell phone buyers who simply can’t afford or don’t need the top model. Continue reading →